The dba for key account managers

The DBA for Key Account Managers is intended to guide and support Key Account Managers who aspire to undertake the Doctorate of Business Administration (DBA) offered by the Business Science Institute in partnership with the Association for Key Account Management (AKAM), the world’s leading professional association dedicated to Key Account Management.

This book provides Key Account Managers with a rich collection of academic and professional resources offering conceptual, empirical, and managerial perspectives on the major contemporary challenges of Key Account Management (KAM). It brings together original contributions from internationally recognized scholars specializing in Key Account Management, authors of numerous publications in leading international scientific journals and, for the mos